|
A&W Root Beer is a root beer brand primarily available in the United States and Canada, started in 1919 by Roy W. Allen.〔http://www.rootbeer.com/history/ - A&W root beer's official history〕 In 1922, Allen partnered with Frank Wright. They combined their initials to create the brand "A&W" and inspired a restaurant chain, founded in 1922. A&W root beer drinks sold for five cents.〔(Our Brands - Dr Pepper Snapple Group )〕 Outside Canada, the rights to the A&W brand are owned by Dr Pepper Snapple Group, which in turn licenses the brand to the similarly named U.S.-based restaurant chain; A&W products are distributed via various U.S. bottlers. A&W Food Services of Canada, which is independent of both DPSG and the U.S. chain, is responsible for the restaurants and the marketing of root beer products in that country,〔(【引用サイトリンク】author=A&W Revenue Royalties Income Fund )〕 with retail products bottled and distributed by The Coca-Cola Company. The U.S. variant is also sold as an import drink in Southeast Asia and Italy (where A&W has restaurants), as well as Australia, the United Kingdom, and Chile, among other countries. == History == On June 20, 1919, Roy W. Allen opened a roadside root beer stand in Lodi, California, using a formula he purchased from a pharmacist.〔Smith, Andrew F., Encyclopedia of Junk Food and Fast Food, Greenwood Press, 2006. pp. 44-45.〕 He soon opened stands in Stockton, California, and five stands in nearby Sacramento, home of the country’s first drive-in featuring "tray-boys" for curbside service. In 1920, Allen became partners with Frank Wright and the two combined their initials and called their product A&W Root Beer. A mistaken notion is that the initials were derived from Alice and Willard Marriott. This mistake arose owing to Marriott's first business, an A&W franchise In 1924, Allen bought Wright's share, obtained a trademark, and began selling restaurant franchises. A&W was one of the first franchised restaurant chains in the United States. Franchise owners could use the A&W name and logo and purchased concentrated root beer syrup from Allen. By 1933, there were more than 170 A&W franchised outlets. There was no common menu, architecture, or procedures shared by the franchisees and some chose to sell food with the root beer.〔 Franchises struggled with labor shortages and sugar rationing during World War II, but following the war, the number of A&W outlets tripled as GI loans paved the way for private enterprise. Driven by the popularity of the automobile and the new mobile society, more than 450 A&W Root Beer stands were operating by 1950. In that same year, Allen retired and sold the business to Nebraskan Gene Hurtz, who formed the A&W Root Beer Company. The first A&W Root Beer outlet in Canada opened in 1956. By 1960, the number of A&W restaurants swelled to more than 2,000. In 1963, the A&W Root Beer Company was sold to the J. Hungerford Smith Company, which had produced Allen’s concentrate since 1921. In the same year, the first overseas A&W restaurant opened its doors in Guam. In 1963, the company was sold to the United Fruit Company, then renamed the United Brands Company. In 1971, United Brands formed a wholly owned subsidiary, A&W Distributing Co., for the purpose of making A&W Root Beer available in bottles on the grocery shelf. After a test run in Arizona and California, the products were distributed nationally in the United States, along with sugar-free, low-sodium, and caffeine-free versions. In 1974, A&W introduced "The Great Root Bear," a mascot that served as a goodwill ambassador for the brand. In the late 1970s, A&W Restaurants was formed to manage restaurant franchising. It was bought in 1982 by A. Alfred Taubman. In 1986, A&W Cream Soda and A&W Diet Cream Soda were introduced and distributed nationally, followed in 1987 by the reformulation of sugar-free A&W as Diet A&W. In October 1993, A&W Beverages was folded into Cadbury Beverages. That company would spin off its US beverages business as Dr Pepper Snapple Group in 2008. In March 2005, A&W began to appear in the Vintage Bottle, a 20-ounce bottle with graphics reminiscent of an old fashioned root beer barrel. The brand’s current tagline is, “Classic American Refreshment Since 1919.” 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「A&W Root Beer」の詳細全文を読む スポンサード リンク
|